Meeting Our Values
People are safe, healthy and live well
Rotherham experiences some of the highest levels of health inequality in the country, primarily these are preventable illnesses. We want to create spaces that allow everyone to safely and comfortably include activity into their daily routine. Including just a small amount of activity per day can have positive benefits for mental and physical wellbeing.
Children & Young People fulfil their potential
We want to encourage independence and build healthy habits from a young age. Improving road safety means children are more able to independently play, walk to school, or take part in extracurricular activities. As Children’s Capital of Culture 2025, we want to ensure Rotherham is a great place to grow up, where children can safely navigate their neighbourhoods.
Everyone has economic opportunities
Investing in sustainable travel improves reliability and efficiency of our bus routes and safety of our cycle and pedestrian routes meaning car ownership doesn’t have to be a barrier to education or employment.
The environment is cared for
Providing a variety of safe and accessible routes means people are able to make more climate conscious choices, supporting our 2040 net zero goal for the borough. We want to design spaces that are welcoming to be in and encourage people to take care and pride in where they live.
Neighbourhoods are vibrant and thriving
Inclusive spaces that cater to diverse groups regardless of ability, age, or socioeconomic status ensure that everyone feels welcome and valued. This inclusivity helps to break down barriers and build a more cohesive and integrated community. Creating spaces that allow a variety of safe and accessible travel options can reduce social isolation by helping people to get out and about.